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TOTAL HEALTHCARE LEADER, 동구바이오제약 진단·치료·예방·관리를 위해 토털 솔루션을 제공합니다.

CI

Symbol

'D' initial, succeeding to Heritage of 'DongKoo', 'L' initial standing for 'Love'. The shape of 'beaker' is the symbol of bio&Pharma Co. Ltd.,, 'Pray' of wishing the customers' health, and 'Cross' with Christian sprit.

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  • Blue:Symbol of the trust in customers and specialty of the core field
  • Green:Vision pursuing human health and growth symbol
  • Gray:Symbol changing to modern image
Logotype

Logotype is one of the vital elements delivering the image of DongKoo Bio&Pharma Co., Ltd. and the design developed in order to make a balance with symbol mark. Thus, shape, thickness,ratio, and etc cannot be changeable.when using, print out from the copy data on CD-ROM and precisely make it followed by the proportional regulation of grid system if impossible to use of copy data.

  • three types of Korean logo type
  • three types of English logo type
Signature

Signature system is the combination of symbol mark and logo type, should keep organized array and is presented to the most rational. Signature applies to the combination of the top and bottom, right and left, the vertical and is the principle of printing out and using the copy data from CD-ROM

  • Horizontal form
  • Combination of top to bottom
  • Black and white form
Color

Auxiliary color is the important way to make DongKoo bio&Pharma Co., Ltd differentiated and it is important to use it preciselyand consistently.The expression of this color-only is the principle to use CMYK 4 degree process color but, alternative colors can be used based on the media. Should follow the regulation of the color suggested in our rule book.

  • Regulation of using color-only
    Pantone 294 C
    CMYK: C100, M60, Y0, K35 RGB: R0, G68, B126
    Pantone 301 C
    CMYK: C100, M50, Y10, K10 RGB: R0, G97, B157
    Pantone 3005 C
    CMYK: C100, M30, Y5, K5 RGB: R0, G124, B188
    Pantone 361 C
    CMYK: C70, M0, Y100, K0 RGB: R82, G174, B50
    Pantone 382 C
    CMYK: C100, M0, Y100, K0 RGB: R200, G212, B0
    Pantone 425 C
    CMYK: C0, M0, Y0, K80 RGB: R51, G51, B51
  • Regulation of auxiliary color
    Pantone 2975 C
    CMYK: C30, M0, Y5, K0 RGB: R189, G227, B242
    Pantone 109 C
    CMYK: C0, M10, Y100, K0 RGB: R255, G221, B0
    Pantone 872 C
    Metalic Gold
    Pantone 2768 C
    CMYK: C100, M78, Y0, K44 RGB: R12, G44, B101
    Pantone 406 C
    CMYK: C0, M5, Y6, K16 RGB: R225, G217, B213
    Pantone 877 C
    Metalic Sliver
Regulation of use-prohibition

Since signature is the important element to symbolize CI of DongKoo Bio&Pharma Co., Ltd, standard color and shape should be maintained because, changing color and shape randomly can damage the image of our company.

Especially, Not allow to use the wrong examples presented in here Products of adding Technology to Love Produce the more effective medicines with the passion and technology for human health

Wrong examples
  • Distorting the proportion
  • Changing inclination
  • Changing symbol mark
  • Presenting the symbol mark with the border lines
  • Changing the font of logotype
  • Changing the combination format
  • Changing colors
  • Unclearness of symbol mark by background
  • Using borderlines on the background
  • Using complex background